Fashion was KimYeJin first cry! From as young as the age of three she would cry demanding her choice of "ootd" and have since embedded fashion in her life.
Born and bred in Korea Kim pursued her higher education in fashion and have ever since be a full time fashion police.
Yejin's believe that every woman could shine bright like a diamond simply by what they wear and how they dress up.
Being an entrepreneur herself, she found that many emerging talents with huge opportunities have given up.
Kim have vowed to be a purpose driven entrepreneur by hand picking the emerging designers creation and empowering women's fashion identity. KimYeJin is born because women's confidence are Priceless....